LGP Solicitors
Brief
Launch the practice and quickly develop a local market presence
Solution
A marketing plan was devised to launch the business in its local community. An integral part of the plan was to develop a brand identity for the practice together with consistent client communications across all media.
An attractive, modern, approachable and professional style was created reflecting the brand values of the practice. The brand identity was cleverly transferred across all marketing communications including corporate brochure, stationery, external signage, interior decor, press advertising and the website.
The PR programme consisted of targeted press releases and also incorporated a carefully organised launch event at the company offices. This enabled clients and associates to meet partners and the team, thus allowing them to experience the excellent client service on offer, an integral part of the brand.
The practice achieved a positive local presence with its distinctive branding contributing to a highly successful launch. Clients, associates and local business partners immediately 'warmed' to the brand identity with the practice continuing to build its clientele.
